WHO?    

I have stepped in and run major pieces business with little or no supervision – from Guinness and Johnnie Walker to Kimberly-Clark. I have consistently pushed the boundaries of marketing – proposing facebook concepts to clients in 2007; podcasts in 2008; twitter in 2009; A/R in 2011 – and more.  Through The-Agency-Review.com, I have kept my finger on the pulse of how advertising and culture are changing, with book reviews, marketer content and interviews with movers and shakers from Kevin Roberts to George Lois to Sir John Hegarty.

I am a proven conceptual leader who is at home in any media and who is recognized for bringing innovations, ideas and insights to agencies and clients; a trusted guide by clients through the rapidly-changing, incredibly interconnected marketing landscape; a businessman who grows his own business by growing his client’s; and a well-respected writer in agencies and publications around the world.

WHERE?  

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Electric Enjin

 

2017-2018

Doubled the billings and tripled the output of this small start-up digital advertising agency that produced websites, managed SEO, SEM, A/R, media, social, and provided a wide variety of other offerings to Fortune 500 companies, startups and mom-and-pops alike. Managed and directed all the creative, found and mentored internal and external creative resources, built processes to more efficiently run the department and the entire company, adapting the staff, materials and processes to the changing offerings and complexity of the products. Prospected, pitched and won new business to help grow the company while still writing copy, concepting, strategizing, doing discovery and research, and occasionally washing bottles.

Clients: Pitney Bowes, Yum EarthOffice Evolution, SDS RxSparks, among others

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7419

2004-2017

I work from the 40,000 foot level all the way down to the grass-roots, creating strategies, generating concepts, directing creative, and writing copy for agencies and clients across all kinds of disciplines and all kinds of industries all over the world.

What kinds of disciplines? Experiential, Shopper, Digital, Social Media, Print, Viral, TV, Event, Radio, Sales Promotions, Guerilla, Direct Mail, and stuff that was invented after I finished writing this sentence.

What kinds of industries? Appliances, Automotive, Baking, Beer, Beverages, Cable, Candy, Charity, Clothing, Collectibles, Corporate, Detergent, Electronics, Financial, Government, Health & Beauty, Home, Insurance, Kids, Magazines, Military, Online, Packaged Foods, Paper Goods, Pet Food, Pharmaceutical, Real Estate, Retail, Retail Food, Service, Snack Foods, Soda, Software, Spirits, Sports, Travel, TV, Water, Wines and others

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Renegade

2002–2004 

Helped grow an agency in the nascent and volatile “Guerilla Marketing” space with strategically insightful and creatively innovative concepts and executions that won the support of companies from startups to Fortune 500 stalwarts, from foreign banks to domestic apparel powerhouses.

Clients: HSBCPanasonicNikeBluefly.comICICI BankIBM, among others

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Zipatoni

1997-2001

Brought strategy and creativity to the retailer-level in the extremely competitive beer and spirits category. Traveled the country to meet with distributor partners to earn their trust while developing cutting edge creative work that resulted in agency being named industry’s Agency of the Year. Did all this while agency grew from 75 people in two offices to 200 people across the continent.

Clients: MolsonIcehouseMickey’sDewar'sBacardi, Kinko’s, Nextel and others


TEACHING

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Villanova University

2013 – 2016

Adjunct Professor in the MBA Program

Classes:

Getting Products to Market

Increasing Advertising ROI

St. Joseph's University

2011 – 2014

Adjunct Professor
in the International Marketing MBA Program

Classes:        

International Product Development & Brand Management

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University of the Arts

2007 – 2017

Senior Lecturer
in the Music Business Entrepreneurship and Technology Undergraduate Major

Classes:         

Introduction to Advertising

Creative Concepts 2

Social Media Workshop


WRITING

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The Agency Review

The Agency Review: 2012 – present

Founder/Editor-in-Chief

The-agency-review.com

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Last Word on Sports

Last Word on Sports: 2015 – present

Contributor/Columnist

http://lastwordonsports.com/author/martin-bihl/