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      <image:title>cover gallery - Guerilla: HSBC</image:title>
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      <image:title>cover gallery - Guerilla: HSBC</image:title>
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      <image:title>cover gallery - Print: Molson Hockey Hall of Fame</image:title>
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      <image:title>cover gallery - Radio: Nextel Blindness</image:title>
      <image:caption>Radio spot for Nextel</image:caption>
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      <image:title>cover gallery - TVC: Martin Law</image:title>
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    <lastmod>2018-06-24</lastmod>
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      <image:title>Lower Manhattan Development Council</image:title>
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      <image:title>Innovative Freelance Creative Director</image:title>
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      <image:title>Martin Bihl | difference | advertising | creative director | USP</image:title>
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      <image:title>Martin Bihl | CPG Marketing | Digital Marketing | Guerilla Marketing</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1529544155365-OMLZSSYY28V02P3YK5X2/Case+Card-Poster+PRINT.jpg</image:loc>
      <image:title>Martin Bihl | CPG Marketing | Digital Marketing | Guerilla Marketing</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1595807296451-IMSUGZFFPU4RP0NYXTXG/Rothman-BWYW.jpg</image:loc>
      <image:title>Martin Bihl | CPG Marketing | Digital Marketing | Guerilla Marketing</image:title>
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      <image:title>Martin Bihl | CPG Marketing | Digital Marketing | Guerilla Marketing</image:title>
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      <image:title>Martin Bihl | CPG Marketing | Digital Marketing | Guerilla Marketing</image:title>
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      <image:title>Martin Bihl | CPG Marketing | Digital Marketing | Guerilla Marketing</image:title>
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      <image:title>Martin Bihl | CPG Marketing | Digital Marketing | Guerilla Marketing</image:title>
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      <image:title>Martin Bihl | CPG Marketing | Digital Marketing | Guerilla Marketing</image:title>
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  <url>
    <loc>https://www.martinbihl.com/about-1</loc>
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    <lastmod>2020-01-20</lastmod>
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      <image:title>Martin Bihl | Clients | Unilever | Nike | Diageo | NFL | Yahoo!</image:title>
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  <url>
    <loc>https://www.martinbihl.com/home</loc>
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    <lastmod>2021-08-22</lastmod>
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      <image:title>Martin Bihl | Creative | Conceptor | Copywriter | Columnist</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1565042664570-MSUVEUKHJM3F3DJETP10/Capital+Health+Brand+Thumbnail.jpeg</image:loc>
      <image:title>Martin Bihl | Creative | Conceptor | Copywriter | Columnist</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530474166174-CBVBHBPHO5V40V4L8RMQ/HHOF+Poster.1.jpg</image:loc>
      <image:title>Martin Bihl | Creative | Conceptor | Copywriter | Columnist</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1565043005399-IVIGRWNP8TO1C7X5WV5I/Office+Evolution+Thumbnail.jpeg</image:loc>
      <image:title>Martin Bihl | Creative | Conceptor | Copywriter | Columnist</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530582537671-KF3LS74XSTFV8FE2KKR0/maxresdefault-1.jpg</image:loc>
      <image:title>Martin Bihl | Creative | Conceptor | Copywriter | Columnist - Noah Brier</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530582560916-0Y4Y9GWREFTQE0QWFY4H/maxresdefault.jpg</image:loc>
      <image:title>Martin Bihl | Creative | Conceptor | Copywriter | Columnist - Kash Sree</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1579490643851-WIW5L3VM361BUJAVJ73M/gideon-amichay-934f5cf7-4bf2-4e7e-b6ab-8a5248626c6-resize-750.jpg</image:loc>
      <image:title>Martin Bihl | Creative | Conceptor | Copywriter | Columnist - Gideon amichay</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530494112785-BMGS5DHOGJ0COMETRP6I/1498067022404.jpg</image:loc>
      <image:title>Martin Bihl | Creative | Conceptor | Copywriter | Columnist - MCSWEENEY's</image:title>
      <image:caption>McSweeneys: Postcards from James Joyce to his Brother Stan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530676364863-3D9YLNTOJN3CGZAGEOOF/Adweek-Dad.2+copy.jpg</image:loc>
      <image:title>Martin Bihl | Creative | Conceptor | Copywriter | Columnist - ADWEEK</image:title>
      <image:caption>Adweek: Who's the Boss?</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530494264327-T186KTCPXR7PM7J1TD4T/Villarain.jpg</image:loc>
      <image:title>Martin Bihl | Creative | Conceptor | Copywriter | Columnist - Last word on sports</image:title>
      <image:caption>The Naked and the Dead: NYCFC’s loss to D.C. United</image:caption>
    </image:image>
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  <url>
    <loc>https://www.martinbihl.com/bluefly-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530939573029-FETR88YAGNTNYNQZD6FZ/Bluefly.com+Guerilla+Marketing+interview-02.jpeg</image:loc>
      <image:title>Martin Bihl | Bluefly.com | case study | guerrilla marketing | fashion</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530939273147-HL03RJTK3W45DU1O7OE4/Bluefly.com+Guerilla+Marketing+interview-02.jpeg</image:loc>
      <image:title>Martin Bihl | Bluefly.com | case study | guerrilla marketing | fashion</image:title>
      <image:caption>I think this woman said she would sleep with her husband to get a Birken bag. Or maybe she said she would walk down the street naked. Or that she would trade us her Gucci and Louis Vuitton bags. I can’t recall. There were so many women who wanted the bags…</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530939302692-MOEN4OSRB53ZT32NYTWN/Bluefly.com+Guerilla+Marketing+Guard.jpeg</image:loc>
      <image:title>Martin Bihl | Bluefly.com | case study | guerrilla marketing | fashion</image:title>
      <image:caption>The bag, under glass and accompanied by an armed guard, make their appearance at Fashion Week.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530939337737-T0KA6YO4ZWQG9PK7K3CG/Bluefly.com+Guerilla+Marketing+Bag-01.jpeg</image:loc>
      <image:title>Martin Bihl | Bluefly.com | case study | guerrilla marketing | fashion</image:title>
      <image:caption>One of the 12 bags. Nice, huh? Worth 5 grand and a six month wait? I dunno. But then again, I’m not a purse person…</image:caption>
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  <url>
    <loc>https://www.martinbihl.com/resume</loc>
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    <lastmod>2026-02-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531782876360-OMWQSKES9STLAFBEFBKM/7419+logo.jpeg</image:loc>
      <image:title>Martin Bihl | resume | curriculum vitae | career | jobs - 7419</image:title>
      <image:caption>2024 - 2004 - 2017 [What’s with the weird name? Click here for a highly interactive explanation] Currently an occasional freelance endeavor but for a decade and a half, my primary employment. Strategies, concepts, creative, and copy for agencies and clients across all kinds of disciplines and all kinds of industries all over the world. [Why did I leave?] What kinds of disciplines? Experiential, Shopper, Digital, Social Media, Print, Viral, TV, Event, Radio, Sales Promotions, Guerilla, Direct Mail, and stuff that was invented after I finished writing this sentence. What kinds of industries? Appliances, Automotive, Baking, Beer, Beverages, Cable, Candy, Charity, Clothing, Collectibles, Corporate, Detergent, Electronics, Financial, Government, Health &amp; Beauty, Home, Insurance, Kids, Magazines, Military, Online, Packaged Foods, Paper Goods, Pet Food, Pharmaceutical, Real Estate, Retail, Retail Food, Service, Snack Foods, Soda, Software, Spirits, Sports, Travel, TV, Water, Wines and others Judging: 2026 Communicator, 2025 Davey, 2025 W3, 2025 Collision, 2025 PHNX, 2025 AAF (District 2), 2025 Telly, 2025 Communicator, 2024 Davey, 2024 NYX, 2024 W3, 2024 Collision, 2024 Telly, 2024 Communicator</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1565139511048-K0VBNHWE13QMS4RJDV3M/download-1.png</image:loc>
      <image:title>Martin Bihl | resume | curriculum vitae | career | jobs - LevLane</image:title>
      <image:caption>2018-2024 Oversaw creative strategy and execution across 20+ clients and all media for this $12 million agency. Managed full-time creative department of 15 ranging from kids right out of college to lifers who’d been with the agency since the 1990s - across multiple time zones, supplemented with freelancers as needed. Interacted directly and personally with senior level clients. Created new business plans and strategies, pitched and won new business - including agency’s largest account in a category agency had no previous experience in, and for which I wrote the strategy and managed a cross-agency team across multiple rounds. Mentored and developed younger staff. Created cross-department projects and processes for more innovative, effective, seamless and efficient work. Increased agencies public profile within Philadelphia and across the country. Wrote copy, concepts, strategies, wireframes, whatever, as needed. Eschewed offices. [Why did I leave?] Clients: Capital Health, Auto Lenders, United Concordia Dental, my•labology, Rothman Orthopaedic, Provident Bank, Newcleus, Highmark Wholecare, among others Accolades: When I initially interviewed with the founder, one of the things on his wish list was “winning awards.” “We used to win awards all the time” he said. “I don’t know why we don’t anymore.” During my five years leading the creative department at LevLane, work I personally had a hand in (either writing, concepting, or directing) won 99 awards from a variety of international competitions, across branding, integrated marketing, TV, OOH, digital, social, websites and more. I think the year before I got there, they’d won two. Which awards did we win? [Click here for a list that some say makes me look like an egomaniac.] Judging: 2023 Davey, 2023 Telly, 2023 Communicator, 2023 AAF (Louisville), 2023 AAF (Daytona Beach), 2022 Vega, 2022 LIT, 2022 Addy (RAF), 2022 Telly, 2021 Communicator, 2021 Vega, 2021 Davey</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531782755256-Y2NKAO740ZDFCF3P4DA6/Screen+Shot+2017-05-10+at+11.png</image:loc>
      <image:title>Martin Bihl | resume | curriculum vitae | career | jobs - Electric Enjin</image:title>
      <image:caption>2017-2018 Doubled the billings and tripled the output of this small start-up digital advertising agency that produced websites, managed SEO, SEM, A/R, media, social, and provided a wide variety of other offerings to Fortune 500 companies, startups and mom-and-pops alike. Managed and directed all the creative, found and mentored internal and external creative resources, built processes to more efficiently run the department and the entire company, adapting the staff, materials and processes to the changing offerings and complexity of the products. Prospected, pitched and won new business to help grow the company while still writing copy, concepting, strategizing, doing discovery and research, and occasionally washing bottles. [Why did I leave?] Clients: Pitney Bowes, Yum Earth, Office Evolution, SDS Rx, Sparks, among others</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531783075956-2DRXNQ0JA8K5CUIGPZ8B/saw_400_green.png</image:loc>
      <image:title>Martin Bihl | resume | curriculum vitae | career | jobs - Renegade</image:title>
      <image:caption>2002–2004 Helped grow an agency in the nascent and volatile “Guerilla Marketing” space with strategically insightful and creatively innovative concepts and executions that won the support of companies from startups to Fortune 500 stalwarts, from foreign banks to domestic apparel powerhouses. [Why did I leave?] Clients: HSBC, Panasonic, Nike, Bluefly.com, ICICI Bank, IBM, among others Accolades: 2004 Brandweek “Guerilla Marketer of the Year” for HSBC</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531783335063-V79RVTUTF016EGCAA6T0/zipatoni.jpg</image:loc>
      <image:title>Martin Bihl | resume | curriculum vitae | career | jobs - Zipatoni</image:title>
      <image:caption>1997-2001 Brought strategy and creativity to the retailer-level in the extremely competitive beer and spirits category. Traveled the country to meet with distributor partners to earn their trust while developing cutting edge creative work that resulted in agency being named industry’s Agency of the Year. Did all this while agency grew from 75 people in two offices to 200 people across the continent. Clients: Molson, Icehouse, Mickey’s, Dewar's, Bacardi, Kinko’s, Nextel and others Accolades: 2000 Promo Magazine Agency of the Year</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531784558897-5Q72E2AECWO2OEZSB5DN/Villanova+University+Marketing+Teaching.MBA.jpg</image:loc>
      <image:title>Martin Bihl | resume | curriculum vitae | career | jobs - Villanova University</image:title>
      <image:caption>2013 – 2016 Adjunct Professor in the MBA Program Classes: Getting Products to Market Increasing Advertising ROI</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531783851139-KRP6V1JJSXU29L2Q5AIA/image-asset.png</image:loc>
      <image:title>Martin Bihl | resume | curriculum vitae | career | jobs - St. Joseph's University</image:title>
      <image:caption>2011 – 2014 Adjunct Professor in the International Marketing MBA Program Classes: International Product Development &amp; Brand Management</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531783900973-S9IVV70IDMICOS39WEG3/University+of+the+Arts+Advertising+Teaching.png</image:loc>
      <image:title>Martin Bihl | resume | curriculum vitae | career | jobs - University of the Arts</image:title>
      <image:caption>2007 – 2017 Senior Lecturer in the Music Business Entrepreneurship and Technology Undergraduate Major Classes: Introduction to Advertising Creative Concepts 2 Social Media Workshop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1565140294605-7YYMH08XCDGPCJ2PWAPH/agency-review-Advertising+Marketing+Essay+Writing-01.jpg</image:loc>
      <image:title>Martin Bihl | resume | curriculum vitae | career | jobs - The Agency Review</image:title>
      <image:caption>2012 – present Founder/Editor-in-Chief The-agency-review.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531784318323-HLBOAZWWUOFIY8LS9UD2/Last+Word+on+Sports+Writing+Sportswriting+Essays+.png</image:loc>
      <image:title>Martin Bihl | resume | curriculum vitae | career | jobs - Last Word on Sports</image:title>
      <image:caption>2015 – present Contributor/Columnist http://lastwordonsports.com/author/martin-bihl/</image:caption>
    </image:image>
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  <url>
    <loc>https://www.martinbihl.com/dove-mencare-football-case-study</loc>
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    <lastmod>2018-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530939603133-K7X00YICEJ3W7CQ0D1ZX/HSBC+Guerilla+Marketing+bankcab-w-passenger.jpg</image:loc>
      <image:title>Martin Bihl | Dove Men+Care | case study | football | personal care | digital marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531018760258-MO2S535C53C6L9IXZ7IF/Dove+Men+Care+Digital+Marketing+Advertising+Promotion+Football+promotion.jpg</image:loc>
      <image:title>Martin Bihl | Dove Men+Care | case study | football | personal care | digital marketing</image:title>
      <image:caption>The mobile version of the site. Condensing the entire football-season-long, 14 different challenges and prizes, 3 different ways to win, promotion so it made sense on a phone was sort of like an exercise in haiku. Except without the serenity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531020690769-ZDNS3XT2XAMOXP79GVKY/Dove+Men+Care+Digital+Football+Marketing+Promotion+RIch+Media.jpg</image:loc>
      <image:title>Martin Bihl | Dove Men+Care | case study | football | personal care | digital marketing</image:title>
      <image:caption>Some of the rich media. There was also traditional media, a youtube channel we redesigned, some home-page takeovers, a bunch of teeny tiny mobile ads, some facebook and Viggle stuff – it seemed like every day we extended it in a new direction, chasing down the elusive male consumer</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.martinbihl.com/dove-body-wash-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530939603133-K7X00YICEJ3W7CQ0D1ZX/HSBC+Guerilla+Marketing+bankcab-w-passenger.jpg</image:loc>
      <image:title>Martin Bihl | Dove bodywash | case study | personal care | facebook marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530994982633-FRRCQWLTM1AKOAHTY3CT/Dove+Body+Wash+Facebook+Advertising.01.jpg</image:loc>
      <image:title>Martin Bihl | Dove bodywash | case study | personal care | facebook marketing</image:title>
      <image:caption>Step One: “What the hell is my buddy Jeff talking about?”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530995068091-EQG235DFAB8G30DAM8AD/Dove+Body+Wash+Facebook+Advertising.02.jpg</image:loc>
      <image:title>Martin Bihl | Dove bodywash | case study | personal care | facebook marketing</image:title>
      <image:caption>Step Two: “Hey look! All my friends are here – and you know, I was wondering about some of these statuses… And hey! Look at that bodywash!”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530995186940-7QAX40R5AYDL0QUYLRE4/Dove+Body+Wash+Facebook+Advertising.03.jpg</image:loc>
      <image:title>Martin Bihl | Dove bodywash | case study | personal care | facebook marketing</image:title>
      <image:caption>Step Three: “Hah! So THAT’S what’s really going on…”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530995287630-CDXS73HYAHKQ5CL2ZPHO/Dove+Body+Wash+Facebook+Advertising.04.jpg</image:loc>
      <image:title>Martin Bihl | Dove bodywash | case study | personal care | facebook marketing</image:title>
      <image:caption>Step Four: I am DEFINITELY doing this… and I am definitely switching to Dove!”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.martinbihl.com/hsbc-case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530939603133-K7X00YICEJ3W7CQ0D1ZX/HSBC+Guerilla+Marketing+bankcab-w-passenger.jpg</image:loc>
      <image:title>Martin Bihl | HSBC | case study | banking | guerrilla marketing | New York City</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530937835704-J00ZPEBUJ47JILW5MSAZ/HSBC+Guerilla+Marketing+bankcab-w-passenger.jpg</image:loc>
      <image:title>Martin Bihl | HSBC | case study | banking | guerrilla marketing | New York City</image:title>
      <image:caption>This is way cooler than a damn blinky-button, don’t you think?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530937965417-7IFXDOWJI9105AI5ZF3P/HSBC+Guerilla+Marketing+johnniemikes.jpg</image:loc>
      <image:title>Martin Bihl | HSBC | case study | banking | guerrilla marketing | New York City</image:title>
      <image:caption>New York’s savviest cabbie, Johhny Morello, talking to the New York press about, um, New York.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530938316206-0U7615EUR14PC18DKPDY/HSBC+Guerilla+Marketing+street-team.jpg</image:loc>
      <image:title>Martin Bihl | HSBC | case study | banking | guerrilla marketing | New York City</image:title>
      <image:caption>We dressed the street teams up in the same gear that Johnny was wearing, and put them on key street corners to hand out the guides to passersby.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530938277256-QY8UDEE1I3QIOTBIMMJS/HSBC+Guerilla+Marketing+guide.jpg</image:loc>
      <image:title>Martin Bihl | HSBC | case study | banking | guerrilla marketing | New York City</image:title>
      <image:caption>Best place to take your mother-in-law to impress her on the Upper West Side? Best Barbecue on the Lower East? That’s the kind of local knowledge New Yorkers can respect – and it’s in these four guides.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.martinbihl.com/molson-hhof-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530939603133-K7X00YICEJ3W7CQ0D1ZX/HSBC+Guerilla+Marketing+bankcab-w-passenger.jpg</image:loc>
      <image:title>Martin Bihl | Molson | case study | HHOF | hockey| beer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530941046898-Q9J2X25BADWQ29X4YDDD/Molson+HHOF+Promotion+Marketing-bleeding-goalie.jpg</image:loc>
      <image:title>Martin Bihl | Molson | case study | HHOF | hockey| beer</image:title>
      <image:caption>Russ Gillow - who played two years of minor league hockey back in the 50s - became our icon for the kind of real dedication Molson believed in. We found him and got him to sign the release about 6 hours before we went on press...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530941130507-L6V59BT9SPQAU2IPN9W5/Molson+HHOF+Promotion+Marketing+fan.jpeg</image:loc>
      <image:title>Martin Bihl | Molson | case study | HHOF | hockey| beer</image:title>
      <image:caption>Stanley Cup, HHOF Member Guy Lafleur, Happy Hall of Fans Inductee, and HHOF Member Bobby Hull.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530941183452-YE6MYWWNVR7BOHN7GI6U/Molson+HHOF+Promotion+Marketing+banner.jpg</image:loc>
      <image:title>Martin Bihl | Molson | case study | HHOF | hockey| beer</image:title>
      <image:caption>Huge activity in the on-premise, tremendous excitement throughout the system. For a while, Molson owned hockey in America.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.martinbihl.com/testimonials</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530475789375-5LXFXGQHMTDC4CH8OGCM/DSC_3528.JPG</image:loc>
      <image:title>Martin Bihl | testimonials | references | words of encouragement</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.martinbihl.com/national-guard-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530939573029-FETR88YAGNTNYNQZD6FZ/Bluefly.com+Guerilla+Marketing+interview-02.jpeg</image:loc>
      <image:title>Martin Bihl | U.S. National Guard | case study | augmented reality</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530940251223-CFTPR68OB5JXIMKGF4WQ/National+Guard+Augmented+Reality+Marketing+Tania.jpg</image:loc>
      <image:title>Martin Bihl | U.S. National Guard | case study | augmented reality</image:title>
      <image:caption>This is one of the screens from the A/R, featuring the story of 1st Lt. Tania Sang. Viewers could navigate all the way around the page, highlighting different features and driving the story, while Tania explained all the different things she does and benefits she gets out of being in the Guard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530940360512-CAKB1J3C4Y325KRUOSJS/National+Guard+Augmented+Reality+Marketing+Team.jpg</image:loc>
      <image:title>Martin Bihl | U.S. National Guard | case study | augmented reality</image:title>
      <image:caption>The five guardsmen we featured, from Adam Go who plays in the marching band, to 1st Lt. Tania Sang, to Medical Specialist Jeremy Brown, to Captain Amber Frederickson, to Tim Kennedy who’s done multiple tours of duty in Iraq and Afghanistan with special forces, and now competes in Mixed Martial Arts fighting while serving in the National Guard. The guy in the middle with the non-regulation beard and long hair was me.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.martinbihl.com/agencies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-07-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530682700807-9JM0TF6C5IJYM8U29T8N/DSC_3530.JPG</image:loc>
      <image:title>Martin Bihl | agencies | marketing agency | advertising agency | branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.martinbihl.com/case-studies-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530939885887-8UNWIYZ1NC50KA2A32MD/HSBC+Guerilla+Marketing+bankcab-w-passenger.jpg</image:loc>
      <image:title>Martin Bihl | case studies | marketing and advertising | business analysis - HSBC Bank Cab</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1595903931102-YBY95R2DJIQ0DYQJ71ZJ/Capital+Health+7+Surgeons.png</image:loc>
      <image:title>Martin Bihl | case studies | marketing and advertising | business analysis</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530939899799-9ZMXZ6MDWV19QOUQ9GFR/Bluefly.com+Guerilla+Marketing+interview-02.jpeg</image:loc>
      <image:title>Martin Bihl | case studies | marketing and advertising | business analysis - Bluefly.com</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530940683387-7VLX31H27FX5FXK7TQH7/National+Guard+Augmented+Reality+Marketing+Tania.jpg</image:loc>
      <image:title>Martin Bihl | case studies | marketing and advertising | business analysis</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530942323349-BGK3RQ2Y5YNPBFGTDDCE/Molson+HHOF+Promotion+Marketing+fan.jpeg</image:loc>
      <image:title>Martin Bihl | case studies | marketing and advertising | business analysis</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531016790816-EBTR38KGH4KW1RM6HG0M/Dove+Body+Wash+Facebook+Advertising.01.jpg</image:loc>
      <image:title>Martin Bihl | case studies | marketing and advertising | business analysis</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531016827349-JFSJ2DZ4C51KXD3L5XZJ/Panasonic+Guerilla+Marketing+Patch.jpg</image:loc>
      <image:title>Martin Bihl | case studies | marketing and advertising | business analysis</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531016869521-J10IIPA8UK6GIFUJQQSX/Kimberley-Clark+Cross+Product+Marketing+poster.jpg</image:loc>
      <image:title>Martin Bihl | case studies | marketing and advertising | business analysis</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531016902458-ZYNEVLHQ81QCL3CKMMDM/Icehouse+Promotion+Marketing+Sell+Sheet.jpg</image:loc>
      <image:title>Martin Bihl | case studies | marketing and advertising | business analysis</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531021109267-2588BK83ZBWWXGHO4O2B/Dove+Men+Care+Digital+Football+Marketing+Promotion+RIch+Media.jpg</image:loc>
      <image:title>Martin Bihl | case studies | marketing and advertising | business analysis</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.martinbihl.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-24</lastmod>
  </url>
  <url>
    <loc>https://www.martinbihl.com/panasonic-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530939603133-K7X00YICEJ3W7CQ0D1ZX/HSBC+Guerilla+Marketing+bankcab-w-passenger.jpg</image:loc>
      <image:title>Martin Bihl | Panasonic | case study | sales promotion | guerrilla marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530996095752-W96WQMOI2JQDS8RHOLRE/Panasonic+Guerilla+Marketing+Patch.jpg</image:loc>
      <image:title>Martin Bihl | Panasonic | case study | sales promotion | guerrilla marketing</image:title>
      <image:caption>The official patch from the official uniform of an official member of the official SYS team. Yeah, we took summer pretty damn seriously…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530996160763-4QTZ88LX4G1PUJ5ZWUGF/Panasonic+Guerilla+Marketing+ambulance.jpg</image:loc>
      <image:title>Martin Bihl | Panasonic | case study | sales promotion | guerrilla marketing</image:title>
      <image:caption>One of three PRVs (Panasonic Rescue Vehicles) dispatched across the country to help save the Summers of consumers. These were ambulances that we retrofitted with flat screen tvs and gaming systems, that became the focal point for our demonstrations of all the cool products Panasonic had to offer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530996177019-0A0UL0NX7CHBW9PD0B1I/Panasonic+Guerilla+Marketing+customer+kid.jpg</image:loc>
      <image:title>Martin Bihl | Panasonic | case study | sales promotion | guerrilla marketing</image:title>
      <image:caption>Sure this kid’s too young to afford the flat screens or the cool video cameras that Pansaonic was promoting with this program, but no one’s too young to learn that Panasonic is cool, and to become acquainted with the franchise</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.martinbihl.com/kimberley-clark-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530939603133-K7X00YICEJ3W7CQ0D1ZX/HSBC+Guerilla+Marketing+bankcab-w-passenger.jpg</image:loc>
      <image:title>Martin Bihl | Kimberly-Clark | case study | b2b | personal care</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530996682881-72AQNE140AYEY7WOPDME/Kimberley-Clark+Cross+Product+Marketing+poster.jpg</image:loc>
      <image:title>Martin Bihl | Kimberly-Clark | case study | b2b | personal care</image:title>
      <image:caption>On average, employees cost their employers 1600 bucks a year because of illnesses – which can be avoided just by getting them to wash their hands regularly. Crazy, huh?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530996784436-BBVLCHKW5RADB28WJTUZ/Kimberley-Clark+Cross+Product+Marketing+Brochure.jpg</image:loc>
      <image:title>Martin Bihl | Kimberly-Clark | case study | b2b | personal care</image:title>
      <image:caption>Lots of different countries, lots of different cultures, lots of different languages and idioms – putting the numbers right on the hands created something attention-getting and incredibly flexible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530996808712-4K6S9PI686PIWELAFTRM/Kimberley-Clark+Cross+Product+Marketing+kit.jpg</image:loc>
      <image:title>Martin Bihl | Kimberly-Clark | case study | b2b | personal care</image:title>
      <image:caption>A comprehensive step-by-step guide to selling in the program, signage and stickers to place around the office, posters for the break rooms, and ads to run in publications – all to help spread the word about not spreading the germs.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.martinbihl.com/icehouse-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1530939603133-K7X00YICEJ3W7CQ0D1ZX/HSBC+Guerilla+Marketing+bankcab-w-passenger.jpg</image:loc>
      <image:title>Martin Bihl | Icehouse | case study | beer | sales promotion | college football</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531011197052-PBU85M6SM38GDL1KUAVA/Icehouse+Promotion+Marketing+Sell+Sheet.jpg</image:loc>
      <image:title>Martin Bihl | Icehouse | case study | beer | sales promotion | college football</image:title>
      <image:caption>You want to know something funny about this program? When we were looking for a cell-phone partner, we pitched the idea to several. One of the first who turned us down ended up doing exactly the same program themselves about three months after we pitched it. Crazy coincidence, right? I still laugh about that…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531011490421-6A928CLZUKHOZ00MFZSW/Icehouse+Promotion+Marketing+getting-the-call.jpg</image:loc>
      <image:title>Martin Bihl | Icehouse | case study | beer | sales promotion | college football</image:title>
      <image:caption>This guy is actually in a bar in North Carolina, watching an ACC football game, and he’s getting the call! Later he said that while he’d never been an Icehouse drinker before, you can bet he was now. And more importantly, the other patrons in the bar were jazzed that he won – and that made the bar owner happy – which made Icehouse happiest of all.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531011669792-VMPQHIW8RJ23XDTV7ACQ/Icehouse+Promotion+Marketing+national-winner.jpg</image:loc>
      <image:title>Martin Bihl | Icehouse | case study | beer | sales promotion | college football</image:title>
      <image:caption>Another funny story. One of Icehouse’s biggest markets was North Carolina. But the client was upset with us that we weren’t getting an on-premise execution there. So we called them up. And guess what? On-premise events are ILLEGAL in North Carolina! You ‘d think the client would know that, wouldn’t you? Or at least would apologize after screaming at us about our low numbers there. So we got on the phone with a couple of lawyers in two different time zones and STILL figured out a way to make it work. Funny, huh?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1531011915905-8GPC9S5UIH87B861AVDB/Icehouse+Promotion+Marketing+tv-banner.jpg</image:loc>
      <image:title>Martin Bihl | Icehouse | case study | beer | sales promotion | college football</image:title>
      <image:caption>An announcement during the game of one of our winners – creating this seamless, real-time, cross-tactic event – every Saturday – that drove people to bars, got them excited about Icehouse, and rewarded them for doing nothing. Well, for answering their damn phones. Which is almost nothing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.martinbihl.com/writing-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b25b12f9772ae4372e2b33c/1595800656490-HEXBPFNXYPS7TFLTR6SR/McSweeneys-Joyce.2.png</image:loc>
      <image:title>Martin Bihl | business | sports | life | the universe | everything</image:title>
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