I Should Have Known Better: The real value of improvement

It’s mindboggling sometimes to think about how much has changed in the advertising industry. And while I’m sure every generation has said the same thing, the simple fact is that they were wrong and we are right. No generation of creatives, account people and clients have had to manage as much disruption as we have in terms of media, demographics, economics… my god, the list is endless. 

In fact it’s so insane that I have been on something of a crusade to find the truisms that our era has NOT rendered obsolete. The ones we can still rely upon – at least until someone invents something new this afternoon. And thankfully, many of them still are true. Like the one about focusing on what the customer needs over what you want to sell them. And a couple of others too. 

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