Tell me if this sounds familiar:
The client alerts the agency to a project. The client is too busy to work on the brief, so after a phone call or hastily written email, the account person writes a brief, which is sent to the client who, because they’re so damned busy (and also because frankly, articulating their needs is not their forté) may or may not really review it before signing off on it.
Then the account person throws the brief – I mean presents it – to the creative team, who may or may not pay attention to it, and they start creating work.
And then they share the work with the account person who, nine times out of ten, will drive the presentation.Read More